Platforms we work on
You should have the flexibility in the website for your users to search for the products that they’re are looking for. If you can create an intelligent search bar with suggested results, that will help you sell more by sending the right traffic to those products or categories pages. Please don't forget that highlighting certain promotions or offers on seasonal holidays or special occasions, and pushing the traffic to specific parts of your website will further give boost to your page rankings.
The website should always show the users related products that are near to their search result or are similar to the product page they’re viewing. This is a great way to increase your bottom line. Using this type of feature will surely influence the user to spend more time and money on your website. Displaying the products to the the user that are similar to the ones he/she has expressed an interest in, is better than just a random assortment of products from your website.
You should have the functionality for your users to customize their browsing experience by giving them the ability to filter products in the website based on parameters like pricing, reviews, popularity or brands. They will not enjoy browsing through multiple pages of products and hence having a "View All" option is also a good idea to make things easier.
The most important feature of an e-commerce website is to provide all of your product information, including all details about each of the product in a simple, clean and concise, manner. The more the details you provide about the product, the better experience it will be for the user. If the customer cannot find all the product information on your website, they may not feel certain to buy it. You should add a large view of the product to make the user get a real like feel of it.